People no longer buy services only by browsing search results. They also ask AI assistants like ChatGPT, Gemini, and Claude for direct recommendations.
That means technical SEO alone is not enough. You also need AEO, which is about structuring content so AI systems understand who you are, what you deliver, and why you are trustworthy.
For Formit, this means clear service pages, documented outcomes, and up-to-date structured data. With that in place, we increase our chance of being cited when companies in Norway ask for fast and reliable websites, web apps, or mobile apps.
In practice, we begin with the questions buyers ask before they reach out. Then we build pages that answer those questions directly with clear language and useful technical depth.
We do not only track traffic volume. We track traffic quality. If better-fit prospects arrive faster and need less clarification, the SEO/AEO strategy is working.
The goal is not to write for algorithms. The goal is to make expertise understandable for both people and machines. When structure, substance, and trust align, visibility follows.